Sara (Plowman) Uy

Sara Uy is the founder of SellingSara, a sales trainer that teaches modern sales teams how to sell smarter through social-first strategies like cold calling and social selling. Known online as “Sara from Pareto”, she got her start as a standout sales rep at Pareto, where she first gained traction for her authentic, high-impact sales content. Over the past two years, Sara has closed over $3 million in revenue through inbound leads driven by social selling, and has grown a following of 300,000+ across TikTok, Instagram, and LinkedIn. Today, she’s one of the leading voices in the future of sales education—bridging strategy, storytelling, and scalable results

Known for her groundbreaking approach to cold call sales, Sara documents her daily life as a sales lead, captivating millions and amassing a substantial following across all platforms. Sara shares tips on hitting sales goals and leveling up your skills.

She focuses on practical, relatable strategies, especially in cold calling and social selling that actually work. Her webinars, videos, and podcasts are meant to be packed with real tips that you can apply immediately, to help you build confidence, connect with others, book more meetings, and close more deals