Elfried Samba

Elfried Samba is the Co-Founder and CEO of Butterfly Effect — a community marketing agency helping brands like Netflix, Bumble, and McDonald’s grow by turning audiences into advocates.Previously, he was Global Head of Social Content at Gymshark, where he helped scale its community from 1.5 million to 20 million followers — contributing to the brand’s rise to a £1.4 billion valuation alongside Nike and Lululemon.In its breakout year, Butterfly Effect became the go-to agency for culturally relevant, community-led campaigns — blending creativity with impact to drive real business growth.Elfried is also one of LinkedIn’s most influential voices. His profile ranks as the second most engaged globally, with 500M+ impressions, 9M+ engagements, and 370K+ followers — proving the power of personal brand-led growth.