Eileen kwok

Eileen is a Social Media & Influencer Marketing strategist turned LinkedIn creator, offering an inside look into her work and expertise to inspire and educate other marketers. With a passion for transforming creative ideas into impactful, lead-generating campaigns, she bridges the gap between concept and execution to help brands connect deeply with their communities online.

At Hootsuite, she not only builds and nurtures owned social media channels but also drives influence through B2B influencer marketing and employee advocacy initiatives—blending strategy, creativity, and storytelling both behind the scenes and in her own content.