I lead ClickUp’s content-led social strategy, generating 200 million impressions per month and turning viral reach into high-performing ads that lower CAC payback.What I Run & Manage:Organic Social Growth – Creating viral, high-impact content that drives awareness and engagement.Paid Amplification – Transforming top-performing organic content into ads that convert.Social Media Team – Leading a world-class team of creatives, strategists, and editors.Platform Strategy – Optimizing content for TikTok, Instagram, YouTube, LinkedIn, and Facebook.Performance & Analytics – Measuring impact, refining strategies, and scaling what works.By blending organic storytelling with paid distribution, I maximize impact across platforms—driving brand awareness, engagement, and revenue. My focus is on content that stops the scroll, sparks conversations, and scales growth.
Audience Focus